01 Research
Designing Data Driven Strategies
i. Design Research
︎ Includes reviewing & analyzing quantitative data, conducting user research i.e. interviews, surveys, focus groups or field studies.
︎ Gathering & testing relevant data through observational research repeatedly creates opportunities for more streamline efficiency within products to better assess & define painpoints.
︎ Additional research can include reviewing existing user research, existing product audit, competitve audits, testing products internally / with stakeholders, and external A + B testing with measured success metrics for targeted goals.
ii. Market Research
︎ Market + Consumer Analysis
︎︎︎ Competitor Analysis, Industry Analysis, Sustainable Opportunities & Growth Strategies, SWOT Analysis
︎ Market Campaigns & Product Launch Strategy
DESIGN RESEARCH INCLUDED IN ALL DESIGN PACKAGES AS IT IS OBJECTIVELY NEEDED TO DEFINE THE PROBLEMS ULTIMATELY CREATING INFORMED DESIGN DECISIONS.
︎ Includes reviewing & analyzing quantitative data, conducting user research i.e. interviews, surveys, focus groups or field studies.
︎ Gathering & testing relevant data through observational research repeatedly creates opportunities for more streamline efficiency within products to better assess & define painpoints.
︎ Additional research can include reviewing existing user research, existing product audit, competitve audits, testing products internally / with stakeholders, and external A + B testing with measured success metrics for targeted goals.
ii. Market Research
︎ Market + Consumer Analysis
︎︎︎ Competitor Analysis, Industry Analysis, Sustainable Opportunities & Growth Strategies, SWOT Analysis
︎ Market Campaigns & Product Launch Strategy
DESIGN RESEARCH INCLUDED IN ALL DESIGN PACKAGES AS IT IS OBJECTIVELY NEEDED TO DEFINE THE PROBLEMS ULTIMATELY CREATING INFORMED DESIGN DECISIONS.
02 UI/UX + Product
Building a Product / Process
i. Identitify problem
︎︎︎ User Cases
︎︎︎ Persona
︎︎︎ Mindmap
︎︎︎ User Journey
︎︎︎ Information Architecture
︎︎︎ User Cases
︎︎︎ Persona
︎︎︎ Mindmap
︎︎︎ User Journey
︎︎︎ Information Architecture
ii. Solution / Product Mockups
✦ Wireframes
✦ High fi layouts covering User Journeys
✦ Translating App to Web
✦ A + B Testing
✦ Creating Visuals
✦ High fi layouts covering User Journeys
✦ Translating App to Web
✦ A + B Testing
✦ Creating Visuals
iii. Building Product – Prototype
︎ Can experiences be improved?
︎ Launch
VARIABLE PACKAGES & RATES BASED ON CORPORATION SIZE
︎ Can experiences be improved?
︎ Launch
VARIABLE PACKAGES & RATES BASED ON CORPORATION SIZE
& DESIGN RISK ASSESSMENT.
03 DESIGN
Designing visual brands + identities ✦
Structure & approach
i. Product, Brand, or Service
︎︎︎ Decide whether the job should focus on brand / product / or service
ii. Target Audience / Users
︎︎︎ Is there a problem we are solving & who will seek this product
iii. Is there a Feature / Benefit
︎ Are there tangible features or intangible benefits
iv. Main objective
︎ Main message & key take aways
![]()
VARIABLE PACKAGES & RATES BASED ON CORPORATION SIZE
︎ Main message & key take aways
